It’s projected that by 2050, our global population will reach 9.7 billion¹, and our demand for food will increase by anywhere between 59% to 98%.² But with animal agriculture being one of the leading causes of greenhouse gas emissions, deforestation, and biodiversity loss³, we’d need a second planet to keep producing meat at our current rates of consumption. So how can we produce more meat while caring for the one planet we have?

Founded in 2019, Australian company v2food has created a plant-based meat that has low CO2 emissions, is gentler on the land than animal agriculture, and uses less water.   

Their plant-based meat cooks and looks just like the real thing with a lot of the same nutrients, plus dietary fibre and no cholesterol.⁴ And, importantly, it also tastes like real meat, thanks to CSIRO technology. v2food’s range of products come from a company that’s working hard to keep their carbon footprint as small as possible.

v2food’s first major win was launching the Rebel Whopper burger in 2019 at over 400 Hungry Jack’s restaurants across Australia, as well as creating signature burgers at smaller restaurants and outlets. Since then, the company: 

• has invested over $20 million in a processing facility in Wodonga 
• expanded Plant-Based Whopper burgers to Burger King stores in New Zealand, the Philippines, South Korea, Thailand and Japan  
• launched a range of signature products in supermarkets across Australia  
• is now expanding into key Asian markets.  
   

Like us, v2food believes that better choices today will benefit our way of life now and tomorrow. We’re proud to have invested over $3 billion⁵ in projects and companies like v2food, whose innovative approach is already making a difference. These investments aim to deliver future retirement returns for our members, while also helping to protect our planet. That’s a plus.